What is Strategy?

My first teaching assignment at SMU (Singapore Management University) was teaching the core strategy course in the DBA (Doctor of Business Administration) program. This was an interesting assignment.  Despite a thirty-year teaching career, I had previously never taught a strategy course. Of course, over the years, there had been many comments by students of my…

Brand Mission, Vision or Illusion?

A great brand needs direction. The brand’s mission statement, which in the case of the corporate brand is the company’s mission statement, helps articulate “why the brand exists?” Unfortunately, too many mission statements are too superficial, diffused, or bland to help answer the fundamental question of “why we exist” for its owners, management, and employees….