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<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd"><url><loc>https://nirmalyakumar.com/2018/07/21/is-china-challenging-usa-as-global-tech-leader/</loc><lastmod>2019-02-04T02:05:36+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2018/12/23/the-journey-of-a-collector-iii-of-iii-collecting-requires-finding-a-voice/</loc><lastmod>2018-12-23T17:08:10+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2018/12/16/the-journey-of-a-collector-ii-of-iii-collecting-requires-research/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2018/12/Art-Restoration.jpg</image:loc><image:title>Art Restoration</image:title></image:image><lastmod>2018-12-15T21:56:47+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2018/12/09/the-journey-of-a-collector-i-of-iii-strategy-is-choice/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2018/12/book-cover.jpg</image:loc><image:title>Book Cover</image:title></image:image><lastmod>2018-12-09T13:10:38+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2018/09/10/yes-nike-great-brands-are-polarizing/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2018/09/colin-kaepernick-nike-ad.jpg</image:loc><image:title>Colin-Kaepernick-Nike-ad</image:title></image:image><lastmod>2018-09-11T17:44:22+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/about/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/03/bond1-cropped1.jpg</image:loc><image:title>Bond1 - Cropped</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/03/bond1.jpg</image:loc><image:title>About Nirmalya</image:title></image:image><lastmod>2018-08-07T02:09:45+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://nirmalyakumar.com/2018/06/30/icici-a-board-that-failed/</loc><lastmod>2018-07-14T23:54:17+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2018/07/14/can-ikea-succeed-in-india/</loc><lastmod>2025-07-19T10:32:07+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2018/06/23/being-an-academic-versus-an-executive/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2018/06/the-economic-times-panache-june-2018.jpeg</image:loc><image:title>The Economic Times, Panache June 2018</image:title></image:image><lastmod>2018-06-23T14:48:36+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2018/06/02/is-india-a-global-economic-superpower/</loc><lastmod>2018-07-11T08:12:02+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2018/06/02/zara-fast-fashion-and-rfid/</loc><lastmod>2018-06-02T03:24:53+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2018/05/13/is-the-icici-governance-problem-systematic/</loc><lastmod>2018-05-13T08:46:33+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2018/04/21/icici-bank-the-corporate-governance-problem-of-india-continues/</loc><lastmod>2018-04-21T09:08:38+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/books/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2018/04/0-thinking-smart-2018.jpg</image:loc><image:title>0. Thinking Smart, 2018</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/07/6-marketing-as-strategy-2004.jpg</image:loc><image:title>6. Marketing as Strategy, 2004</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/07/5-private-label-strategy-2007.jpg</image:loc><image:title>5. Private Label Strategy, 2007</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/07/4-value-merchants-2007.jpg</image:loc><image:title>4. Value Merchants, 2007</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/07/3-india_s-global-powerhouses-2009.jpg</image:loc><image:title>3. India’s Global Powerhouses, 2009</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/07/2-inside-india-2011.jpg</image:loc><image:title>2. Inside India, 2011</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/07/1-brand-breakout-book-cover-20132.jpg</image:loc><image:title>1. Brand Breakout Book Cover, 2013</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/07/nirmalya_portraits-52_highres.jpg</image:loc><image:title>Nirmalya_Portraits-52_HighRes</image:title></image:image><lastmod>2018-04-14T10:36:25+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://nirmalyakumar.com/2018/04/07/do-we-need-chief-strategy-officers/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2018/04/thinking-smart-book-cover-march-2018-cropped.jpg</image:loc><image:title>Thinking Smart Book Cover, March 2018 - Cropped</image:title></image:image><lastmod>2018-04-10T08:43:23+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2018/01/02/five-lessons-from-2017-with-questions-for-2018-and-beyond/</loc><lastmod>2018-01-02T16:48:16+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/12/02/what-is-strategy/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/12/18-dec-2017.jpg</image:loc><image:title>18. Dec 2017</image:title></image:image><lastmod>2018-06-10T14:38:44+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/10/28/are-independent-directors-independent/</loc><lastmod>2017-11-06T09:40:32+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/10/21/how-cyrus-mistry-was-fired-as-tata-chairman/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/10/group-executive-council2.jpg</image:loc><image:title>Group Executive Council</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/10/tata-sons-board2.jpg</image:loc><image:title>Tata Sons Board</image:title></image:image><lastmod>2019-12-18T10:26:56+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/10/14/how-should-business-engage-with-sustainability/</loc><lastmod>2018-03-09T08:48:58+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/10/07/is-sustainability-a-business-challenge/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/10/17-oct-20171.jpg</image:loc><image:title>17. Oct 2017</image:title></image:image><lastmod>2017-10-07T08:36:20+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/09/24/brand-mission-vision-or-illusion/</loc><lastmod>2017-11-12T15:31:52+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/06/03/do-global-brands-create-value/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/06/15-jun-20171.jpg</image:loc><image:title>15. Jun 2017</image:title></image:image><lastmod>2017-06-03T09:19:24+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/04/29/discovering-the-second-world-mexico-peru-thailand/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/04/lima-1.jpg</image:loc><image:title>Lima 1</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/04/lacro-museum-lima-2.jpg</image:loc><image:title>Lacro Museum, Lima 2</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/04/cusco-2.jpg</image:loc><image:title>Cusco 2</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/04/cusco-1.jpg</image:loc><image:title>Cusco 1</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/04/macchu-picchu-2.jpg</image:loc><image:title>Macchu Picchu 2</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/04/macchu-picchu-1.jpg</image:loc><image:title>Macchu Picchu 1</image:title></image:image><lastmod>2022-06-25T00:28:14+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/04/16/can-b2b-companies-evolve-into-b2c-companies/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/04/figure-01.jpg</image:loc><image:title>Figure 01</image:title></image:image><lastmod>2018-01-21T18:11:24+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/04/01/in-india-nothing-is-too-much-trouble/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/04/13-apr-2017.jpg</image:loc><image:title>13. Apr 2017</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/04/mohapatra-2_314440_3145962f.jpg</image:loc><image:title>MOHAPATRA-2_314440_3145962f</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/04/howard-hodgkin.jpg</image:loc><image:title>howard-hodgkin</image:title></image:image><lastmod>2017-04-01T04:30:05+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/02/11/two-biggest-lies-in-marketing/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/02/value-proposition.jpg</image:loc><image:title>value-proposition</image:title></image:image><lastmod>2017-02-11T06:43:30+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2017/01/14/does-increasing-power-portend-war/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2017/01/10-jan-2017.jpg</image:loc><image:title>10-jan-2017</image:title></image:image><lastmod>2017-01-14T04:08:07+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2016/12/31/au-revoir-2016/</loc><lastmod>2017-01-02T15:15:00+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2016/12/10/the-interview-that-never-ran/</loc><lastmod>2016-12-10T12:23:41+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2016/11/05/i-just-got-fired/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/11/jr-281.jpg</image:loc><image:title>jr-28</image:title></image:image><lastmod>2021-10-26T17:12:17+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2016/11/12/just-fired-and-moving-on/</loc><lastmod>2017-05-22T07:36:46+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2016/05/21/does-the-future-belongs-to-western-cities/</loc><lastmod>2016-10-04T03:50:00+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/art/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/09/dsc_3644.jpg</image:loc><image:title>dsc_3644</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/09/slide61.jpg</image:loc><image:title>slide6</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/09/slide51.jpg</image:loc><image:title>slide5</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/09/slide41.jpg</image:loc><image:title>slide4</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/09/slide31.jpg</image:loc><image:title>slide3</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/09/slide21.jpg</image:loc><image:title>slide2</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/09/slide11.jpg</image:loc><image:title>slide1</image:title></image:image><lastmod>2016-09-30T10:28:21+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://nirmalyakumar.com/2016/09/24/brand-creep-the-challenge-of-multi-brand-portfolios/</loc><lastmod>2016-09-23T20:55:40+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/videos/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/05/00.jpg</image:loc><image:title>00</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/05/08.jpg</image:loc><image:title>08</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/05/07.jpg</image:loc><image:title>07</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/05/06.jpg</image:loc><image:title>06</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/05/05.jpg</image:loc><image:title>05</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/05/04.jpg</image:loc><image:title>04</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/05/03.jpg</image:loc><image:title>03</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/05/02.jpg</image:loc><image:title>02</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/05/01.jpg</image:loc><image:title>01</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/05/kumar_high_24.jpg</image:loc><image:title>KUMAR_high_24</image:title></image:image><lastmod>2016-09-23T20:32:05+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://nirmalyakumar.com/2016/09/17/why-demographic-segmentation-rarely-works/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/09/psychographics-table-v1.jpg</image:loc><image:title>psychographics-table-v1</image:title></image:image><lastmod>2016-11-12T09:38:35+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2016/09/10/is-apple-doomed/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/09/product-brand-spectrum-v1-1.jpg</image:loc><image:title>product-brand-spectrum-v1-1</image:title></image:image><lastmod>2016-09-09T12:51:49+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2016/07/09/the-next-1-economy-in-the-world/</loc><lastmod>2016-08-10T10:27:12+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2016/07/01/incremental-or-radical-innovation/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/07/4-july-2016.jpg</image:loc><image:title>4. July 2016</image:title></image:image><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/07/table-from-marketing-as-strategy-v1.jpg</image:loc><image:title>Table from Marketing as Strategy v1</image:title></image:image><lastmod>2016-07-12T14:47:20+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2016/06/25/brexit-the-negativity-effect/</loc><lastmod>2016-08-02T11:24:19+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com/2016/06/04/sinking-skill-ladders/</loc><image:image><image:loc>https://nirmalyakumar.com/wp-content/uploads/2016/06/jr-621.jpg</image:loc><image:title>JR 62</image:title></image:image><lastmod>2016-06-05T05:57:07+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://nirmalyakumar.com</loc><changefreq>daily</changefreq><priority>1.0</priority><lastmod>2025-07-19T10:32:07+00:00</lastmod></url></urlset>
